Kaon Interactive, a specialist provider of 3D interactive sales and marketing engagement applications, has announced the addition of virtual reality (VR) experiences to the Kaon High Velocity Marketing Platform.
The platform – which is used by numerous Fortune 500 companies to amplify their customer engagement – will now become a B2B marketing solution that immerses users in a simulated B2B environment. Using Kaon VR businesses can not only explore virtual data centers or a virtual diagnostics laboratory, they’ll be able to interact with products whilst configuring the space and equipment in real time. Thus enabling each user to experience a personalized environment tailored to meet their specific business needs.
“The power of Kaon’s High Velocity Marketing Platform is in its unique ability to automatically enhance the thousands of Kaon’s existing interactive 3D product demonstrations and storytelling environments that are already in use today globally,” said Gavin Finn, President & CEO of Kaon Interactive. “This means that Kaon customers such as Cisco, BD, IBM, GE and many more get instant access to these new virtual reality capabilities for use at trade shows, executive briefing centers, and sales meetings without having to separately create single-purpose sales and marketing VR applications.”
Using the Kaon VR Station (featuring an Oculus Rift head-mounted display (HMD) and suitable VR-Ready computer) users can enter an immersive virtual environment and walk through the newly-configured virtual space at scale, exploring and interacting with 3D product demonstrations and viewing relevant marketing information, all in the context of their own distinctive business environment. Kaon VR also supports online VR applications (Web-VR) using the Google Pixel phone and the Google Daydream View.